If you think email marketing is just for “Internet” businesses or the “big guys”, your small business could be missing out on one of the most powerful, cost effective marketing tools available. I’m not talking about SPAM emails; I mean a properly managed, fully compliant marketing campaign.
It’s Targeted – A good mailing list will consist of current customers and those who have expressed an interest in your particular goods or services. With a properly managed email campaigns you can target your marketing efforts. For instance, you can send one version to current customers and another to potential customers who have expressed an interest in your product or service.
It’s Flexible – Email campaigns can help your company build stronger relationships with current clients, attract new clients, increase visits to your web site, provide up to date company and product information and build brand awareness.
It’s Immediate – Your mailing list can be notified almost immediately when you launch a new product or service – no waiting days or weeks for printed newsletters or post cards to be printed and mailed.
It’s Trackable – With the right program you will be able to track if your message was received, if it was opened and if the recipient clicked on any links in your email.
It’s Cost Effective – In tough economic times, cost effectiveness is crucial. With email marketing you are instantly eliminating the expense associated with printing, postage and the time it takes to prepare mailings.
It Works – A well managed email campaign and mailing list will yield response rates much higher than other direct marketing methods. Although there are many variables in response rates, overall email marketing has a response rate 5 times higher than direct mail.
Factoring in the cost to have a knowledgeable Internet marketing assistant manage your email campaigns for you, chances are you will be spending less per month for an ongoing email marketing campaign than a weekly ad in the local newspaper. I’m not saying you should abandon all other marketing efforts, but consider adding email marketing to your marketing tool box.