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How Many Times Are You Going To Follow Me?

May 6, 2010 By Sherra 2 Comments

There is something rather comical going on in my Twitter account. I began following a particular last year because they were a client of a friend of mine. I never really paid a whole lot of attention to their status updates because after a while the updates started to not be relevant to what she’s doing (or claims to be doing) in her business venture – absolutely NOTHING personal being tweeted, nothing about what’s going on with the business, a few re-tweets here and there and very little interaction. The Facebook pages for this person aren’t any better.

Anyway, I must admit I haven’t given my Twitter follower list a whole lot of attention this past year, so I’m still “technically” following this person’s Twitter account. Several months ago I started getting notifications that this person was following me – a couple of times a month. It was kind of funny at first and became somewhat of a private joke between me and a couple of other VAs who knew what was going on (the same thing was happening to them – from the same Twitter account). Then the notices started coming closer together. This past week I’ve gotten a notice that this person is following me on Twitter EVERY DAY.

So, what’s the moral of this story? Auto-follows bite. I’ll admit that I did do the “auto-follow” thing for a few weeks but I quickly discovered I was following a lot of people who did a whole lot of tweeting about a whole lot of crap. So I promptly turned off my auto-following.

Do you have any funny Twitter follow stories?

Filed Under: Social Media Tips Tagged With: social marketing, social media, social media marketing, social networking tips, twitter

Podcast Marketing Success Strategies

March 29, 2010 By Sherra Leave a Comment

While podcasting has been around for about seven years, there has been a stigma that podcasts are only viewed by Internet Marketers and technology people. Well, that might have been true initially, but times have changed! One of the greatest catalysts for the rapid growth of business podcasting in 2010 has been the iPhone. Waves of people have purchased new smartphones over the last 12 months and are readily downloading podcasts more than ever before! In fact, 70% of all podcast downloads comes from the iPhone, if you can believe that.

Podcasting is a highly portable and easy-to-implement communication tool for businesses to effectively build brand, connect with a target audience and increase their customer and client base.

Of course, business owners often lack the time and skills to effectively set up, produce and promote their podcasts. It is for this reason that VAClassroom has created this innovative and timely mini-course.

Registration is now officially open for the PODCAST MARKETING SUCCESS STRATEGIES Mini-Course.

The two-week mini-course officially gets underway on Monday, April 5, 2010, and is priced at a very reasonable rate ($147) for the first run of the program.

Please visit this direct link to the VAclassroom Podcast Marketing Success Strategies Mini-Course (click the name) to learn more about the course.

And, as always, if starting a podcast is something you’re interested in, but don’t want to mess with the “behind the scenes” part of podcasting, schedule a consultation with me so we can discuss how I can help take that off your plate!

Filed Under: Blog Posts Tagged With: pod cast, podcast, social media marketing, social networking tips, VAclassroom

Facebook Tagging for Business

September 29, 2009 By Sherra Leave a Comment

Social Media Explorer recently wrote an excellent article about the new Facebook tagging feature and using it for business. Here’s a quick excerpt:

“For a business, this can allow you to stay more top of mind with your friends or fans. When you tag someone, they receive a notification you’ve done so and, thus, come see what you tagged them in. This is potentially very powerful for businesses. As the administrator of a fan page, when you tag someone in a wall post or note, it appears to them as if the business or organization tagged them, not the individual logged in to administer the account.”

Here’s a link to the original article. What are your thoughts?

Filed Under: Social Media Tips Tagged With: email marketing, Facebook, internet marketing, social media, social media marketing, Social Media Tips, social networking tip, social networking tips, tagging

I Was in Napa Valley getting drunk over the weekend?! Really?!

September 9, 2009 By Sherra 8 Comments

I just had a conversation with a client who said she was happy to see that I was back from Napa Valley safely. I was confused and told her I hadn’t gone to Napa Valley. She said she thought she read on her Facebook page that I’d gone to Napa Valley and drank too much this weekend…and she was wondering why I went to Napa Valley for the weekend when I live in South Carolina!

Just goes to show that your clients, potential clients and colleagues ARE watching – but sometimes they are watching someone else! What if that client was totally put-off by the thought that I really was out boozing it up in Napa? What if that ONE message (that I didn’t even post) made them decide to cut me loose as their assistant because of what they THOUGHT I was doing because she was “skimming” her social network updates?

I’m glad she and I were able to have a laugh about this one, but it could have turned out differently. Scary.

Have you ever had something like that happen to you?

Filed Under: Blog Posts, Social Media Tips Tagged With: Facebook, social networking tip, social networking tips

50 Social News and Niche Websites You Can Use

April 2, 2009 By Sherra Leave a Comment

While I was doing my reading this morning I came across this blog post. It’s over a year old, but still has some excellent resources and sites.

50 Social News Websites: A List of General and Niche Social Media Communities

Filed Under: Blog Posts, Social Media Tips Tagged With: social marketing, social media, Social Media Tips, social networking tip, social networking tips

Give new social media tools a shot

March 16, 2009 By Sherra Leave a Comment

Research and try a new social media tool first before writing it off as not worthy of your time. Give yourself time to learn how to use it and understand it before you decide whether or not it’s worth your time and effort.

Filed Under: Social Media Tips Tagged With: Social Media Tips, social networking tips, social networking tools

Check your spelling

March 15, 2009 By Sherra Leave a Comment

Check and double check the spelling and grammar in all content you publish in social media. You may never know who you may have lost (or never got in the first place) as a dream client or valuable connection due to the unprofessional image you left from poor grammar and spelling.

Filed Under: Social Media Tips Tagged With: Social Media Tips, social networking tips

Don’t forget to be social

March 14, 2009 By Sherra Leave a Comment

Remember – social media starts with “social”. Successful participants in the social media realm will tell you that you are making a HUGE mistake if you go in to the social media arena with guns blazing trying to sell your product or service. That’s like walking straight in to a party and trying to push your product on everyone in the room.

Filed Under: Social Media Tips Tagged With: social networking tips

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