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Looking to Upgrade Your Skills?

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VAclassroom has launched signup for their 2011 Summer Skill Camp. This Skill Camp consists of eight 90-minute clinics over 4 weeks. Topics covered include mobile marketing, Google Tools, creating compelling service packages, measuring social media ROI, strategies for launching an ecommerce product campaign, Facebook contests, monitoring clients’ social media activity & improving Google ranking with proven link building & SEO strategies.

The 8 clinics will be held on Tuesdays & Thursdays at 3 PM Eastern starting July 5th. Sessions will be recorded & will be available to watch later if you miss one or need to review the material again.

Oh yeah, did I mention there’s “early bird” discount pricing ($100 off) through June 28th? You can get more information by watching the video below or at this link.

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Is E-Mail a Secret Weapon for Social Media?

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In my daily reading of some of my favorite social media related blogs, I ran across a post by Fred Wilson, a venture capitalist, about email and social media. It’s not “full of information” but I found his thoughts on the relationship between email and social media success very interesting. I thought it might be an interesting read for you also. Here is an excerpt with a link to the full post on Fred’s blog below.

…I remember four or five years ago, people, myself included, were asking if social media was going to lead to the end of email as we know it. In an ironic twist of fate, it turns out that email is social media’s secret weapon. And more and more social applications are leveraging the power of email to drive repeat usage and retention…

Social Media’s Secret Weapon – Email – blog post by Fred Wilson.

What are your thoughts on the relationship between social media and email? Have you found email campaigns increase the quality of the social media presence for yourself or your clients?

Change a Facebook Profile to a Facebook Page? Yes You Can!

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If you are one of the countless people who set up a Facebook Profile for your business instead of a Facebook Page you’ve no doubt eventually regretted that decision but don’t want to loose all the “friends” you’ve amassed. Now you don’t have to loose those invaluable connections! Facebook has released a tool that will allow you to “convert” your profile to a page.

This is an excellent tool for those public figures, small business owners, freelancers, etc. who need to convert to the much more “business” friendly page (no “approving” friends, no “limits” on the number of people who can connect with your page, etc.) but don’t want to loose all the connections they’ve made.

Be aware, there ARE limitations to what this tool will do, so you’ll need to download all your profile information BEFORE converting, but all your “friends” will be converted over to people who “like” your page without them having to do anything.

Read more about this on Facebook’s FAQ about converting your Profile to a Page.

How Many Times Are You Going To Follow Me?

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There is something rather comical going on in my Twitter account. I began following a particular last year because they were a client of a friend of mine. I never really paid a whole lot of attention to their status updates because after a while the updates started to not be relevant to what she’s doing (or claims to be doing) in her business venture – absolutely NOTHING personal being tweeted, nothing about what’s going on with the business, a few re-tweets here and there and very little interaction. The Facebook pages for this person aren’t any better.

Anyway, I must admit I haven’t given my Twitter follower list a whole lot of attention this past year, so I’m still “technically” following this person’s Twitter account. Several months ago I started getting notifications that this person was following me – a couple of times a month. It was kind of funny at first and became somewhat of a private joke between me and a couple of other VAs who knew what was going on (the same thing was happening to them – from the same Twitter account). Then the notices started coming closer together. This past week I’ve gotten a notice that this person is following me on Twitter EVERY DAY.

So, what’s the moral of this story? Auto-follows bite. I’ll admit that I did do the “auto-follow” thing for a few weeks but I quickly discovered I was following a lot of people who did a whole lot of tweeting about a whole lot of crap. So I promptly turned off my auto-following.

Do you have any funny Twitter follow stories?

Facebook Tagging for Business

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Social Media Explorer recently wrote an excellent article about the new Facebook tagging feature and using it for business. Here’s a quick excerpt:

“For a business, this can allow you to stay more top of mind with your friends or fans. When you tag someone, they receive a notification you’ve done so and, thus, come see what you tagged them in. This is potentially very powerful for businesses. As the administrator of a fan page, when you tag someone in a wall post or note, it appears to them as if the business or organization tagged them, not the individual logged in to administer the account.”

Here’s a link to the original article. What are your thoughts?

My mother discovered Twitter

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So, my mother discovered Twitter yesterday. I got an email in my personal account saying someone wanted to follow my “protected” Twitter account. (I do not “use” this account, I only use it for testing Twitter backgrounds I create for my clients.) So, after a brief bio check, and a phone call to confirm my suspicions, I discover it was my mother…who had no idea what the heck she was doing. After a while on the phone with her explaining what Twitter was and how she (as a non-business person) could use it, I realized I REALLY needed to get on the stick and write that “easy to understand” Twitter ebook I’d been pondering for a while. So, that is my goal for this week…finish my Twitter ebook.

10 Most Extraordinary Twitter Updates

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I would like to share an excerpt from a post I was reading on Mashable today…

Twitter updates are used to communicate everything from birthday wishes to political opinions. But there are some special, shining cases where the status update has been used to do some extraordinary things, from marriage proposals to breaking news, and much more.

The following are 10 of the most extraordinary and creative uses of Twitter updates. These amazing updates have made the news, pushed the boundaries of what the status update can do, and have even fundamentally changed people’s lives.

Read the whole story 10 Most Extraordinary Twitter Updates.

Social Media Marketing Efforts Should Not Equal Advertising

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I am not an “auto follower” on Twitter – I check out the profiles and web sites of people/businesses who follow me before deciding whether or not to follow them back. I recently was checking the profiles of the Twitter users who recently followed me to see if I wanted to reciprocate the follow. One of the first things I noticed about one of my new followers was their two word bio – not very enticing. The second thing I noticed is that every single one of their Tweets had the link to their web site in it…EVERY ONE. Obviously this business did not get the memo about rule number one of social media marketing – It’s not about advertising, it’s about building relationships with your target audience. Needless to say, they did not earn my follow.